DotoriLabs partners with global pharmaceutical and biotech teams to decode what these markets actually think — and what they are about to do next. Customer insights, launch strategy, and market access, built on primary research from the ground.
Our method travels. We also take selective engagements in mobility, energy, and advertising.
We run our own fieldwork. Interviews with KOLs, payers, and patients — in their language, in their context — plus focus groups and surveys designed to surface signal, not noise.
End-to-end launch support for global teams entering or scaling in Korea and Japan — grounded in quantitative opportunity framing and qualitative market truth.
The Korean and Japanese reimbursement environments are unforgiving for global teams operating at a distance. We translate the systems, the stakeholders, and the pricing dynamics.
Mobility · Energy · Advertising
From disease landscape mapping to launch readiness and reimbursement strategy, we design bespoke research programs for global teams who need ground truth from East Asian markets. Start with a 30-minute call — we will tell you honestly whether we are the right fit.
support@dotorilabs.com →We collaborate with experienced HCPs, payers, market access leads, and industry veterans as paid interview moderators and expert advisors on select projects. If you know the Korean or Japanese healthcare system from the inside, we would love to meet you.
dahye@dotorilabs.com →Dahye Seo founded DotoriLabs in 2023 after nine years in global pharmaceutical consulting — most recently at ZS in Tokyo and San Francisco, where she supported some of the world's largest pharma companies on launch strategy, market access, and sales force design.
Earlier in her career she was an analyst at the World Bank focused on South Asia. She holds an MA in International Relations and International Economics from Johns Hopkins SAIS, a BA from Waseda, and spent a year reading Philosophy, Politics, and Economics at Oxford (Hertford College). She is also an experienced interview moderator and workshop facilitator.